Crasso Beauty Center
2019
Commercial renovation
280,00m²
Crasso St., Lapa, São Paulo, Brazil.
Ground + 1
Partnership: Porta Rosa Arch.
This project consists in the renovation of a building that already used to be a sthetic center. Thou, it didnt have openings to the street that made him look atractive
We did a complete change so the building could be as much as visible as possible from the interior, then atracting more clients.
The concept and poetry of this project if one of my favorites. We imagined an environment where all kinds of beauty could be recognized as equal, denying exclusive standards.
For that reason the art language chosen is based in a dialogue between straight and curved lines, representing all kinds of beauty like the curly and the straight hair.